On-line marketing, e-commerce and hospitality: study on the marking of hotels in internet market business-to-business.
Abstract
The on-line marketing, e-commerce and the methods used by companies to oficial hotels on business trips are themes of reflection in iterature, common sense and some empirical studies. This article is also a conceptual and theoretical contribution on this issue and simultaneously contribute to the companies and managers because ublicizing the results of an online study, and quantitative data, based on a sample of 206 business executives who responded to a Portuguese questionnaire on social networks Facebook, ...
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